Benefits of Facebook Trending Video

The purpose of this post is to dive into the recently launched Facebook Trending Video option and how it can potentially amplify branded content.

Trending videos appear as a single newsfeed update and are based on video content created by a user or their friends by open graph enabled apps such as Viddy, SocialCam and Chill. The videos that create the most engagement, such as liked by a friend then may appear as a trending video.

01:49 by ali mujtaba · 0

Facebook Should Offer Sponsored Stories on an Opt-in Basis [Op-Ed]

David Berkowitz is Senior Director of Emerging Media & Innovation for digital marketing agency 360i, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries.

01:38 by ali mujtaba · 0

Non-Profits to Reap $10 Million From Facebook Settlement

 by Joann Pan

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Privacy and consumer groups will pocket $10 million from the Facebook “Sponsored Stories” settlement once a Federal judge signs off on the deal.

Facebook reported in mid-June that it would be settling the lawsuit. However, initial reports did not detail which charities would be getting the $10 million.

This week, a new court motion revealed more than a dozen consumer rights groups — including Consumer Federation of America,

01:14 by ali mujtaba · 0